Northshore Health

Creative Producer for Photographer, Callie Lipkin on rebranding campaign for Northshore University.

Agency 88 Brand Partners was planning a rebranding campaign for their client Northshore University HealthSystems using bespoke photography that was authentic and aspirational.

The Role

As Creative Producer I was responsible for planning, executing, and evaluating the project while driving it through the entire lifecycle. This was a client and agency facing position with a high level of responsibility.

Key Responsibilities

  • Write statement of work.
  • Serve as the primary point-of-contact for project stakeholders.
  • Clearly communicate project timelines, including milestones, deadlines, and deliverables to both agency and the client teams.
  • Facilitate location scouting & fee negotiations.
  • Facilitate talent casting & fee negotiations.
  • Responsible for managing, controlling, and reporting on the budgetary status of project.
  • Final accounting wrap and invoicing.

My goal for every project I manage—deliver creative excellence.


Selected Images

Aspirational photography of parents playing blocks with their son on the floor
The right casting can make or break a commercial photo shoot. Image by Callie Lipkin
Aspirational photography of a mother and daughter working on crafts at the kitchen table
The right casting can make or break a commercial photo shoot. Image by Callie Lipkin
Aspirational photography of a mother and daughter working on crafts at the kitchen table
February in Chicago—cold, dreary, about 15˚, and it snowed much of the day but you would never know it. Image by Callie Lipkin
Behind the scenes image of the client and crew member plating checkers while testing photography lighting setup
Agency Creative, Anthony Nagy (left) and Crew Member, Mark Doddato play a winner-take-all checkers match during lighting tests. Image by Steven Brooks

Credits