American Photographic Artists (APA) is a membership-driven national trade organization serving commercial photographers. APA’s largest fundraising event of the year is its annual awards contest. APA handled awards entry submissions with the use of third-party vendors. The APA leadership team concluded the organization needed control over their member’s experience and the data. The solution was to build an e-commerce contest platform into their existing website.

The Role

As Digital Producer I was responsible for planning, executing, and evaluating the project while driving it through the entire lifecycle. This was an internal position with a high level of responsibility.

Key Responsibilities

• Serve as the primary point-of-contact for project stakeholders.
• Write statement of work.
• Clearly communicate project timelines, including milestones, deadlines, and deliverables to the internal team.
• Control and monitor project scope and manage change requests.
• Identify, define and communicate risks to the internal team.
• Display knowledge of web technologies, web design, and the delivery of solutions with creative and engineering components.
• Responsible for managing, controlling, and reporting on the budgetary status of project.
• Conduct post-implementation reviews and document my findings.

My goal for every project I manage—deliver creative excellence.

Project Goals

The digital product had to address these four challenges:

1. Recognize APA members and offer discounted pricing
2. Incentivize non-members to join APA
3. Track contest revenue in Stripe using metadata
4. Make launching a contest as simple as creating a blog post