Managing a 300+ page printed project that includes some of the best commercial photography on the planet—requiring user-uploaded images (properly spec’d), requiring visual pagination, and then getting it printed to perfection will cause some heartburn. Where’s the Tums? But when the printed book lands on your desk in four-color glory, you realize the looming medical issues are just a small price to pay. Later in this post I will highlight a few of my favorite spreads from the Sourcebook with a bit of commentary.

The Role

The unique aspect of this project includes the marrying of traditional and digital production techniques (AI have a seat in the corner). APA members digitally uploaded their production ready images into their My APA user account. Juliette Wolf-Robin (JWR) output all 300 thumbnails for pagination. All photographs were painstakingly arranged to tell a visual story.

Key Responsibilities

• Serve as the primary point-of-contact for project stakeholders.
• Clearly communicate project timelines, including milestones, deadlines, and deliverables to the internal team.
• Control and monitor project scope and manage change requests.
• Identify, define and communicate risks to the internal team.
• Responsible for managing, controlling, and reporting on the budgetary status of project.

My goal for every project I manage—deliver creative excellence.

Favorite Image Spreads

Beautiful retro-style kitchen imagery from photographer Elysa Weitala. Fabulous color palette with distinctive food and set styling give these images a memorable punch. It is so good—red retro was selected for the Sourcebook cover.

These two images work so well together that it’s eerie. The even lighting of photographer Stephen Paul’s room scene and the dramatic lighting of Keith Barraclough lifestyle capture are brought together by the overall color palette of both images.

I love the juxtaposition of these two images. Photographer Shawn Fender’s old-school kitchen image is paired with a sublime corporate portrait from Michael Confer. When I came across this spread during the pagination phase, it felt like finding a $100 bill in an easter egg. Last, I would be remiss if I did not mention the post-processing on both these images is well done.

What can I say? Terry Vine ranks among my Top 10 photographers of all time. The exaggerated colors in this capture leave a smile on my face. Enough said.

I’ll leave you with these two images. Photographer Hesh Hipp on the left and Christian Peacock on the right. Portraiture at its finest.